Keep your focus where it creates the greatest value. Handle the rest with confidence.

Private support office / Dubai

For founders and entrepreneurs

Executive + AI assistance

9 founders trust us

30+ AI agents built and running

Assistance, rebuilt.

Hand it over.

Know it’s handled.

We help founders let go of what doesn’t need them

Why we exist

Good assistance has always been about trust. We’re just expanding what an assistant can be.

What can be handed over has changed. I work with founders to decide what needs a person and what AI can run, then I build it.

Start a conversation

with Elodie Fall, Founder

Services

All services

Lighthouse symbolizing direction and clarity

Executive Assistance

Flexible, high-trust support, from one-off work and projects to a dedicated executive-assistant relationship.

Executive Assistance

Flexible, high-trust support, from one-off work and projects to a dedicated executive-assistant relationship.

Executive Assistance

Flexible, high-trust support, from one-off work and projects to a dedicated executive-assistant relationship.

AI Assistance

Agents, workspaces and AI support built around the way you and your team already work.

AI Assistance

Agents, workspaces and AI support built around the way you and your team already work.

AI Assistance

Agents, workspaces and AI support built around the way you and your team already work.

Executive + AI Assistance

A person for the work that needs judgement, AI for the work it can take on, both set up around your business.

Executive + AI Assistance

A person for the work that needs judgement, AI for the work it can take on, both set up around your business.

Executive + AI Assistance

A person for the work that needs judgement, AI for the work it can take on, both set up around your business.

Cases

All cases

How two retail brands got one owner for growth

Two Dubai home and furniture brands

Growth and Performance Lead

2026

How two retail brands got one owner for growth

Two Dubai home and furniture brands

Growth and Performance Lead

2026

How two retail brands got one owner for growth

Growth and Performance Lead

2026

How founders handed over the running of their week

Founders in jewellery and interiors

Executive Assistant

2025

How founders handed over the running of their week

Founders in jewellery and interiors

Executive Assistant

2025

How founders handed over the running of their week

Executive Assistant

2025

How one founder runs a business on AI agents

Élodie F. Consulting

Founder

2026

How one founder runs a business on AI agents

Élodie F. Consulting

Founder

2026

How one founder runs a business on AI agents

Founder

2026

How a CEO coaching practice built an AI chief of staff

A CEO coaching practice

Developer

2026

How a CEO coaching practice built an AI chief of staff

A CEO coaching practice

Developer

2026

How a CEO coaching practice built an AI chief of staff

Developer

2026

founders we’ve worked with

industries covered (from SaaS to retail)

continents clients served

AI agents built and running

Elodie Fall, Founder

About

It started with a pattern. Clients weren’t looking for one narrow service. They were looking for someone capable: someone who could understand what was needed quickly, think ahead, work independently and actually make things happen. The brief might change. The reason they needed help didn’t.

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One relationship.

Everything you need behind it.

How we work

I get to know your business the way a good assistant does: your priorities, your people, how you like things done. Then I make sure it actually gets done, by hand or with AI where it helps.

Pay for what you need
One task, one project or ongoing support.
No new hire
No recruitment, no salary, no one to manage.
People and AI, one relationship
No juggling an assistant, an AI consultant and a tech person.

Pay for what you need

One task, one project or ongoing support.

No new hire

No recruitment, no salary, no one to manage.

People and AI, one relationship

No juggling an assistant, an AI consultant and a tech person.

Pay for what you need
One task, one project or ongoing support.
No new hire
No recruitment, no salary, no one to manage.
People and AI, one relationship
No juggling an assistant, an AI consultant and a tech person.

Three steps,

then it’s off your plate.

How it works

Start a conversation

Tell me what’s taking your time. We work out together what to hand over first.

Start a conversation

with Elodie Fall, Founder

A clear plan

What I’ll take on, what needs a person and what AI can run. In writing, with a clear quote, before anything starts.

Taken care of

The work gets done, by me or by AI I’ve built around your business. You only hear about it when it needs you.

Questions

before you hand it over.

What founders ask before they hand anything over.

Why not just hire an assistant?

No recruitment, no full-time salary, no one else to manage. You pay for the work you actually have, whether that’s one task, one project or ongoing support.

Can’t I just use ChatGPT myself?

Do I need to know whether I need a person or AI?

Who will I actually work with?

What if something goes wrong?

What should I hand over first?

Whatever you keep putting off. The report you rewrite every week, the follow-ups nobody owns, the admin that eats your mornings.

How does pricing work?

Is everything confidential?

Do you support it after handover?

Do you work in person in Dubai?

Why not just hire an assistant?

No recruitment, no full-time salary, no one else to manage. You pay for the work you actually have, whether that’s one task, one project or ongoing support.

Can’t I just use ChatGPT myself?

Do I need to know whether I need a person or AI?

Who will I actually work with?

What if something goes wrong?

What should I hand over first?

Whatever you keep putting off. The report you rewrite every week, the follow-ups nobody owns, the admin that eats your mornings.

How does pricing work?

Is everything confidential?

Do you support it after handover?

Do you work in person in Dubai?