The challenge
Two brands, one founder, and growth work that needed one owner. The founder wanted someone accountable for growth across both brands, who would fix problems, not just report them.
The approach
I took on the role of Growth and Performance Lead across both brands. Each channel has its own AI agent. I direct the work and check it before anything goes live.
What I took on:
Paid ads on Meta and Google
Email, including abandoned-cart follow-up
Website, checkout and product page issues
Product and range reviews
The CRM
Regular reporting to the founder
The outcome
The founder has one point of contact for growth across both brands, and a clear view of what’s working, what isn’t, and what’s being done about it.
The challenge
Two brands, one founder, and growth work that needed one owner. The founder wanted someone accountable for growth across both brands, who would fix problems, not just report them.
The approach
I took on the role of Growth and Performance Lead across both brands. Each channel has its own AI agent. I direct the work and check it before anything goes live.
What I took on:
Paid ads on Meta and Google
Email, including abandoned-cart follow-up
Website, checkout and product page issues
Product and range reviews
The CRM
Regular reporting to the founder
The outcome
The founder has one point of contact for growth across both brands, and a clear view of what’s working, what isn’t, and what’s being done about it.