Give the work to AI, where AI is the right answer.
I find the work AI can genuinely take on, then build what does it.
Three ways I put AI to work
AI assistants and agents. One repeatable job, handled by an agent.
AI for your team. Role-by-role support for the people you already have.
AI workspaces and systems. Claude, ChatGPT or your own tools, set up with your business.
I don’t automate for the sake of it
A person checks anything where accuracy, reputation or a business decision matters.
I use what I build
More than 30 AI agents built and running, across my own business and my clients'.
Not sure which? Tell me what’s taking your time and I’ll tell you what it needs: a person, AI, or both.
Give the work to AI, where AI is the right answer.
I find the work AI can genuinely take on, then build what does it.
Three ways I put AI to work
AI assistants and agents. One repeatable job, handled by an agent.
AI for your team. Role-by-role support for the people you already have.
AI workspaces and systems. Claude, ChatGPT or your own tools, set up with your business.
I don’t automate for the sake of it
A person checks anything where accuracy, reputation or a business decision matters.
I use what I build
More than 30 AI agents built and running, across my own business and my clients'.
Not sure which? Tell me what’s taking your time and I’ll tell you what it needs: a person, AI, or both.


